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Benefits of UNISON College Text Marketing
Product details

UNISON's college text marketing module gives college text publishers real tools to track whether a title has been picked up for adoption. No more guesswork based on the proximity of the bookstore to the college. No more keeping track to bill the professor if it was not adopted. The system will automatically match up the professors’ exam copies with subsequent sales and send out reminder notices if no action has been taken within a specified timeframe.  


  • Demographic data is stored – class size, competitors books, subject interest codes, all available to assist with targeted promotional mailings

  • User-defined quantity limits and a duplicate check for professors

  • Automatically generated invoices for exam copies not returned

  • Track all book usage at the course level for better targeting and measurement of success